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How Custom Product Boxes Boost Sales for E-Commerce Brand

custom product boxes

Table of Contents

The e-commerce goods market has grown significantly over the last 10 years. With increased demand for product custom product boxes usa solutions for shipping and logistics, as well as establishing a distinct customer touch point.For e-commerce businesses, the most direct point of interaction and communication with the customer is during shipping and fulfillment. It is also one of the least-used marketing opportunities.

Packing was created to protect our products during shipment, but if you only consider its intended purpose, you risk overlooking the packaging’s potential marketing benefits. Proper product packaging and unpacking allow you to deliver a valuable product while providing your customers an exceptional experience.

How Product Delivery Packaging Online Enhances Brand Identity

Product delivery packaging online refers to designing, analyzing, and manufacturing packaging for your items. Several online retailers are developing branded product packaging experiences to please customers and increase profitability.

Overall, the shipping method, packaging materials, and how the goods are displayed are all essential aspects of the branded packaging experience. Its goal is to generate value for your customers and your company by creating a favorable first impression of your brand identity that is ideally memorable and shareable.

The Role of E-Commerce Packaging in Brand Presentation

E-commerce packaging refers to the packaging used to ship a product to a customer after they make an online purchase. E-commerce packaging includes the outer container, filler material, and other inserts. This packaging should adhere to the merchant trademark guidelines for branded custom product boxes.

YearGlobal E-Commerce Sales (Trillion USD)E-Commerce Share of Retail Sales (%)Customer Preference for Branded Packaging (%)Repeat Purchase Rate Due to Packaging (%)
20204.217.85240
20214.919.65845
20225.721.06450
20236.322.56955
2024 (Est.)7.024.07560

Enhancing Brand Experience Through Warehouse Packaging and Wrapping Supplies

Online retailers have fewer enjoyable touchpoints than traditional retailers. The convenience of online shopping may come at the expense of getting a tactile, hands-on feel for the item before making a purchase. Pay close attention to the touchpoints to differentiate yourself from the competition and provide clients with an unforgettable brand experience.

Warehouse Packaging and Wrapping Supplies have evolved into an extension of your brand for Internet businesses. The company’s products, as well as the packaging it uses, are known for being high-end, polished, and refined.

Budget-Friendly Packaging Strategies to Enhance Customer Experience

Although only some business owners have a huge budget, there are several low-cost ways to delight customers throughout the customer journey.

Seed, a direct-to-consumer seller of probiotic supplements, employs simple yet stunning cute box packaging made from mushrooms that disintegrate under water as a nice touch for its target eco-conscious consumers.

The Power of Unboxing: Building Brand Awareness & Customer Loyalty

In essence, people enjoy sharing their beautiful experiences. If you Google “unboxing,” you’ll find many blog posts, images, and videos. Many of these pieces of content are created by customers, which helps to build and spread brand awareness.

The key to developing a long-lasting and expanding brand is to attract repeat customers. Customers who return to your business will spend more money, and investing in customer loyalty and retention can help you break free from the acquisition cycle of constantly seeking new clients for wholesale custom product boxes.

Choosing the Right Warehouse Packaging for E-Commerce Shipments

Before you can ship your products, they must be packaged appropriately. Warehouse packaging near me is available in a variety of popular configurations, including:

Unless you are shipping a very small or highly durable item, most products will require a box of some size and some product padding or cushioning to preserve the order for safe transportation.

e-commerce custom made boxes packages are available in a variety of configurations.

Are You Ready to Elevate Your Product Packaging?

E-Commerce Packaging Market

The Popularity and Durability of Corrugated Cardboard Boxes

These are still the most popular product packaging options used by retailers. They are long-lasting, will not add weight to your packages, and can be recycled. Additionally, we can use double-walled corrugated cardboard boxes wholesale to provide greater resilience and strength to larger objects.

Here are some examples of PO boxes that merchants may use to transport goods:

Ideal Packaging for Fragile and Small Items

More minor, flat, or fragile items, such as jewelry, handcrafted items, books, or electronics, should be shipped in this packaging. We can use recyclable paper or bubble wrap to provide additional protection, though bubble wrap is a less eco-friendly packing option.

Lightweight & Eco-Friendly Packaging Solutions

If you sell many lightweight, non-fragile items, you can ship them in polynomials, Tyvek envelopes, or plastic mailing bags. Because they are light, robust, easy to store, and self-sealing, they are ideal for shipping small orders or custom product boxes wholesale from home or a warehouse. You can quickly modify them to meet your brand’s specifications and use zero-waste substitutes through companies like Unique Packaging.

Elevate Brand Experience with Custom Product Packaging Boxes

Custom Packaging Boxes are an excellent way to provide clients with a unique unwrapping experience while demonstrating your company’s values. Tissue paper, gift wrap, wrapping paper, letterpress, and other items can all be printed and personalized in various ways. You can also print the entire box and showcase your brand in new ways to give your customers a positive shopping experience.

Key Elements for Well-Branded Custom-Printed Boxes Wholesale

Several factors must come together to design well-branded custom-printed boxes with no minimum USA packaging and unwrapping, though we must use only some of them.

Custom-Printed Boxes Wholesale

Instead, opt for trim business packaging options that provide your customers with the best experience and value. A few of these product packaging manufacturers can go a long way toward ensuring your customers have an unforgettable unboxing experience.

Choosing the Right Custom Product Boxes for E-Commerce

The primary shipping container for e-commerce is the most critical factor to consider. Depending on your product, this could be a box, bag, or polynomial. White and brown corrugated boxes wholesale were once the only options because they were inexpensive, dependable, and did the job. They may, however, not give the desired first impression.

Are you an environmentally conscious company? You can use pressed coconut and sponge fibers as a biodegradable packaging substitute. Compostable corn-based mailers, for example, can be used instead of plastic mailers and custom product boxes with logos.

Although the real deal has the best chance of producing a “wow” moment, it can be costly.

Enhance Customer Experience with Tissue Paper Packaging

Custom Tissue Boxes Wholesale

Wrapping your products in tissue paper increases excitement by increasing the anticipation for the unwrapping experience. Both colored tissue paper and tissue paper with custom printing are good options.

Upgrade Your Packaging with Sustainable and Stylish Fillers

Traditional fillers have included bubble wrap, foam inserts, air cushions, and Styrofoam packing peanuts. Although popping bubble wrap has long been a favorite pastime for some of us, it lacks aesthetic appeal and a premium feel. As additional packaging padding, crumpled paper (colored or brown) and excelsior should be considered (wood fiber).

Enhance Branding with Custom Stickers and Personalized Touches

Stickers are a good choice because they are adaptable and reasonably priced. We can also use the logo sticker to seal the paper if you use a tissue. Consider using stickers to label your products as a low-cost alternative to putting your labels on the box.

You might want to include a few extra stickers and a small letter to say “thank you” to your customers for their purchase.

Add Value with Business Cards and Personalized Inserts

Business cards are a low-cost way to include minor promotional items in your bundle. Remember that they can look more precisely like corporate business cards.For example, a custom packaging boxes usa brand includes printed newsletters as packaging attachments in its mailings. 

Because of the nature of the product, this published content serves as reading material that strengthens the brand’s interaction with customers.

You can also include a personalized note or special instructions to help buyers get the most out of your products. The possibilities are endless and reasonably priced.

Utilize Receipts and Delivery Notes for Branding

Although a receipt or delivery note is a common component of the box, many businesses overlook this opportunity for branding or promotion.

The receipt, for example, is always given promptly and is typically presented to the diner elegantly or in a secured folder. Because there may not be other things the customer sees when they open the package, so place the receipt and delivery note in a convenient location.

Strengthen Customer Connections with Handwritten Notes

Although scaling handwritten notes can be complex, new firms compete for every client. Handwritten messages, such as the one below, show customers that you care and that real people are behind your brand. Making a personal, sincere connection with customers through a ticket or card can make all the difference.

Enhance Customer Experience with Clear Product Instructions

Include instructions with your products if they require any “how-to.” Your customers must understand how to use the product for their specific needs. When you take another look at custom product boxes with logos, you will truly understand it thanks to the detailed instructions that come with each product.

Customers will feel more trusted and cared for if you provide instructional materials and let them know you will support their purchase long after making it.

Custom Packing Tape: A Small Detail with Big Branding Impact

Custom Packaging Tape for Secure and Branded Shipping

Whatever color scheme your company prefers, there are now a variety of color tape alternatives to match your custom product packaging boxes. You can also create a customized tape, similar to any online platform, for quick brand identification.

A Smart Strategy for Cross-Selling and Customer Engagement

Consider including a free sample of an alternative product based on the customer’s previous or current purchases. Ideally, you choose something your customer is likely interested in. For example, if they purchased shampoo, give them a small sample of extra conditioner. Using this strategy, you can cross-sell to customers by introducing them to new products.

Enhance Your Brand with E-Commerce Packaging Solutions

Europe E-Commerce Packaging Market:

CategoryDetails
Market Value (2022)USD 9,819.82 million
Forecast Value (2030)USD 28,209.06 million
CAGR (2023-2030)14.1%
Key Market SegmentsBoxes, Bags, Tapes, Protective Packaging, Labels, Mailers, and Others
Material TypesPlastics, Corrugated Board, Paper & Paperboard, Glass, and Others
End-UsersApparel, Electronics, Personal Care, Household, Food & Beverages, Retail, Automotive, Pharmaceuticals
Leading RegionsGermany, France, Italy, U.K., Spain, Netherlands, Switzerland, Russia
Market DriversGrowth in E-Commerce, Sustainability Trends, Enhanced Consumer Experience
ChallengesEnvironmental Impact, Cost Management
Future TrendsSustainable Packaging, Smart Packaging Innovations, Customization

If you’re looking for wholesale custom product boxes to give your clients a memorable brand unboxing experience, check out our list of outstanding packaging suppliers. We make sure your product is packed with a great impression.

Picture of William Allen
William Allen

William Allen is the Director of Digital & Content Marketing at Unique Custom Packaging. He specializes in exploring trends in design, business, and technology, showcasing how they bring value to customers, business owners, packaging designers, and industry professionals.

Picture of William Allen
William Allen

William Allen is the Director of Digital & Content Marketing at Unique Custom Packaging. He specializes in exploring trends in design, business, and technology, showcasing how they bring value to customers, business owners, packaging designers, and industry professionals.