10 Creative Packaging Design Ideas to Elevate Your Brand
The market is becoming hyper-competitive with hundreds of products in a niche. To be successful, it’s all about standing out in the crowd. The main thing that grabs the customers’ attention is creative packaging design ideas. It shows the potential of your brand and gives it an inimitable look to be the foremost choice. Unique Custom Packaging is a prevalent name when it comes to creating inspirational custom boxes in Chicago and other packaging solutions. Our expertise is matchless and this is because we work on the best packaging design ideas. So don’t delay and let’s explore!
Implementing Some Basic Design Rules
If you wish to create a packaging design that flies off the shelves, it’s vital to understand some basic design rules. Your brand should not resemble some other brand, rather it should create its own distinct identity. Keeping some important considerations in mind can let you formulate something that surpasses everyone’s expectations. Let’s have a look at of some the best, inspirational packaging design ideas to create a big impact.1
1. Consider Typography an Art
Taking typography as a packaging design inspiration is an amazing concept. Typography is an art that can create a lasting impact on buyers. Although it’s just the arrangement of letters and words, being creative with it can provide you with an array of choices concerning size and style. In an attempt to experiment with typography, keep in mind that it should be both attractive and easy to read. Avoid overdoing by including too many disparate fonts to obscure your message.
2. Be Thoughtful with Colors
Color is an important marketing tool when it comes to designing bulk custom packaging boxes. By choosing the right color scheme for branding and packaging, businesses can experience a good uplift in sales. It all depends upon what mood you want to portray for your brand. If you want to create a professional image, using dark colors is a good choice for packaging design ideas. On the other hand, if you want to deliver quality and an illusion of cleanliness, it’s better to opt for light-colored pastels.
3. Keep Minimalism in Mind
One of the trendiest packaging ideas these days is keeping things minimal. Excessive fonts, colors, graphics, and complicated designs exploit your brand’s overall look. So it’s better to design your packaging from customers’ perspective. Keep the design humble, graceful, and easy to comprehend. It will increase your product aesthetics as well as the interest of the buyers.
4. Narrate a Story
Creating a design on packaging that tells customers a story of your brand, is something that can retain their interest for a long time. For example, if you want to depict your sustainability concerns, keep the theme simple. Add images of nature to tell customers about your practice. Moreover, you can also introduce a story on the backside of the box from where your product comes from and how it is manufactured. Another good packaging design tip is to smartly add a link or a QR code on the box that directs the customers to the product’s website where they can get more details or see a comprehensive video.
5. Try Different Unique Patterns and Shapes
By experimenting with different patterns and shapes you can create unique product packaging to add on visual interest for the buyers. Some of the common choices include stripes, dots, or herringbone, etc. It’s your choice whether you want to add a pattern alone or combine it with some attractive graphics. For box shape, trying new ideas can set your brand apart. For example, you can use hexagonal boxes, cylindrical boxes, cardboard boxes, kraft boxes, custom rigid boxes, pillow packaging boxes, and a lot more to arouse the buyers’ interest.
6. Design your Packaging Inside Out
One of the effective packaging design ideas is to utilize maximum space. Design the boxes inside out to leave a maximum impact. The custom luxury boxes that are branded with images, custom messages, or useful information about the company create a style statement! You can also experiment with seasonal themes or variations but never forget to design your packaging internally.
7. Never Forget about Unboxing
One of the best packaging designs brands use these days is to create a remarkable unboxing experience for the buyers. This can be done by using snugly-fitted inserts, attractive designs, charming prints, colored hues, custom messages, or any interactive element. Using luxury box styles like sleeves can enhance your brand’s display manifolds. Also, you can add tags, samples of a new product, discounted vouchers, or a little gift to amaze the buyers. Decorative embellishments like metallic foiling, textured print or embossing, etc. let customers buy custom boxes for you.
8. Add Some Fun
Adding a little element of fun is one of the effective packaging design ideas that go a long way but it all depends on what you sell. For example, in the case of retail packaging, you are adding some interesting illustrations along with die-cuts to make your products shine through. In the case of biscuit packaging, you can create an over-shaped box to amaze customers that they are getting freshly baked items. This creates an experience that they can never forget soon.
9. Make it Gift-Worthy
There are unlimited packaging ideas for products but making them gift-worthy stands at the top. When you resemble gift box packaging, the customers can’t stay away from purchasing them. To turn a simple box into a gift wrap, create a beautiful opening experience. Use a creative design, a perfect blend of colors, and luxurious add-ons like wishing tags, ribbons, or other embellishments to elevate the display.
10. Add Transparency
In the list of packaging design ideas, adding transparency has always gained much acceptance. When you add a see-through element, the customers get assurance of a quality product inside. It can be anything from a small die-cut to a window pane to a completely transparent top. Revealing how your product looks can give a big indication of the quality, freshness, and safety of your products.
Custom Unique Packaging – Get the Best Packaging Design Ideas with Us!
In a time when your custom boxes speak much about your brand, it is necessary to design them creatively and attractively. Unique Custom Packaging is a top-rated box manufacturer near me where you can get unique packaging ideas just in a few clicks. Our graphic designers have a good knowledge of what’s trendy. They create your brand aesthetics in a way that you no longer have to look forward to. So contact us today to put an unforgettable impression on the buyers with perfect packaging design ideas.
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