Matte VS Gloss Lamination for Packaging: Choosing the Best Finishing Option

In packaging, the box finishing is as vital as the design itself. Whenever it comes to finding the best lamination for the boxes, the debate always boils down to the matte VS gloss lamination for packaging. These are two famous finishing methods used by brands to impress their audiences. They not only offer a unique look and feel to the packaging boxes but also impact the consumers’ buying decisions. Today, countless brands are using these lamination methods to stun their customers. However, understanding the differences and uses of each technique can help brands make an informed decision, aligning with their marketing tactics.

Matte VS Gloss Lamination for Packaging: Perks and Uses

Matte lamination, characterized by a velvety texture, adds grace to the product’s packaging. It offers a soft and non-reflective finish that invites people for a tactile unboxing experience. By reducing glare, matte is highly known for its readability. Whatever the light conditions, it helps people easily read the information on the packaging.

Gloss offers a shiny, reflective box surface. Ideally, it is used for the products that aim to attract the customers’ attention on the store’s shelves. Gloss lamination boosts the visual appeal of packaging by offering a vibrant and bright surface. Hence, it is the best option to grab the customers’ attention from a considerable distance.

Benefits Offered by Matte Lamination

The following are some of the benefits for which brands prefer using matte for their packaging boxes:

1. The smooth surface of matte offers a deluxe feel to the packaging materials. Because of its luxurious appeal, it is often associated with high-end products.
2. In matte, the colors seem more subdued, benefiting brands who want a minimalist or natural look.
3. Being less prone to showing fingerprints, matte finishes are the best option to keep a box clean for a long time.

Perks Offered by Gloss Lamination

1. The following are significant perks that gloss lamination offers to the packaging brands:
2. It provides a vivid and dynamic look to the box surface by intensifying the colors.
3. It is more durable because of its shiny surface that repels dirt. Moreover, it is also easy to clean and wipe.
4.  Compared to the matte, gloss can give a modern appeal to the packaging. Thus, it is the ideal option for a variety of items.

Considerations for Choosing the Right Finishing for a Brand

Brands should consider the following points before choosing the right finish for their packaging boxes:

• Choose matte for the frequently handled items.
• Go with matte if you want to convey a message of organic quality.
• Pick gloss to make a bold statement in the market.
• Prefer gloss for high-resolution images or lively graphics.
• Don’t use gloss if your item needs careful handling.
• For retail environments, a matte finish is more suitable than gloss lamination.

Choose Unique Custom Packaging

Whether you want a matte finish or a gloss lamination for your packaging boxes, Unique Custom Packaging is your all-in-one solution. Here, you can get a variety of top-notch finishes at the cheapest rates with fast turnaround times. 

Finishing Options That We Provide:

• Silver Foiling
• Gold Foiling
• Foil Stamping
• Embossing and Debossing

“Contact us today and get premium laminations in your packaging boxes quickly.”